Chlor Dash
Brand identity / Shopify design & development
Complete branding and a Shopify storefront for a Jacksonville pool supply delivery service, bringing a friendly identity to doorstep pool care.
THE PROJECT
Noble Crow developed the complete brand identity and built the Shopify storefront for Chlor-Dash, a pool supply delivery service based in Jacksonville, Florida. The service brings chlorine, chemicals, and pool care essentials directly to customers’ doors, without requiring a subscription.
A fast-moving dog mascot, a distinctive wordmark, and a bright, water-inspired palette give the brand a friendly, energetic character. Branded illustrations explain the service at a glance, from placing an order to supplies arriving at the door.
The Shopify storefront carries that identity into the shopping experience, with dedicated categories for chemicals, refillables, and pool supplies. Product browsing and delivery information come together in a branded home for the business.
