Noble Crow Design Lab

Mid Grid

Brand identity / UI/UX / Product design & development

Brand identity, UI/UX, and product design and development for an F1 prediction game focused on midfield strategy and friendly competition.

Featured project artwork

THE PROJECT

Mid Grid is an F1 prediction game centered on midfield racing. Players predict P10 and other mid-pack positions, compete in leagues, and track their performance throughout the season. The focus is on skill-based competition, with no gambling.


I created the brand identity and shaped the product from UI/UX design through development, bringing the Mid Grid brand and app experience together in one platform.

THE APP / IN MOTION

Midfield. Full focus.

A closer look at the Mid Grid interface, from race results to player comparisons. These animated demonstrations use sample data.

Your Results

Austrian Grand Prix
+30
Qualy+2Arvid Lindblad
Race+25Esteban Ocon
Retired+0Carlos Sainz
Climber+0Oliver Bearman
Loser+0Oliver Bearman
SC Count+31 SCs

Rival Results

REDBULLRINGERAustrian Grand Prix
+17
Qualy+2Arvid Lindblad
Race+12Fernando Alonso
Retired+0Oliver Bearman
Climber+0Oliver Bearman
Loser+0Oliver Bearman
SC Count+31 SCs

Race results / Sample data

Race WinnerLando NorrisP1 Classification
Qualifying P10Pierre GaslyQualifying
Race P10Esteban OconRace
First RetiredKimi Antonelli, Max VerstappenBonus Metric
Biggest ClimberNico HulkenbergBonus Metric
Biggest LoserPierre GaslyBonus Metric
Safety Car Count1
Community Avg16.9 PTSField Performance
Weekend MVPJustAnInchident30 Points Scored

Race results / Sample data

Day Forecast

Thunderstorms
Likely

75°
61°
Rain Probability
95%
Live Weather Link Active
Session Date
Jul 4
11:00 AM
Location Data
LAT: 52.0786
LON: -1.0169

Circuit: telemetry_grid_04_sim

Player comparison / Sample data

Player Comparison

CHILLISTROLL
6.47.2
Qualifying Avg
11.611.8
Race Avg
3.23.2
Tactical Avg
Head-to-Head5 - 3
Qualifying
6.47.2
Race Finish
11.611.8
Bonus Pts
3.23.2
Rank Diff
-2
Point Diff
-8

Race results / Sample data

Silverstone Circuit map
Telemetry Active
Race Distance
52 Laps / 5.891 km
Lap Record
1:27.097
Qualifying
JUL4
11:00AM
Saturday
Race
JUL5
10:00AM
Sunday

Race results / Sample data

Signal Feed

RN365
F1.COM
TECHNICAL
RN365
PADDOCK
SENSORS

Player comparison / Sample data

Your Results

Austrian Grand Prix
+30
Qualy+2Arvid Lindblad
Race+25Esteban Ocon
Retired+0Carlos Sainz
Climber+0Oliver Bearman
Loser+0Oliver Bearman
SC Count+31 SCs

Rival Results

REDBULLRINGERAustrian Grand Prix
+17
Qualy+2Arvid Lindblad
Race+12Fernando Alonso
Retired+0Oliver Bearman
Climber+0Oliver Bearman
Loser+0Oliver Bearman
SC Count+31 SCs

Race results / Sample data

Player Comparison

CHILLISTROLL
6.47.2
Qualifying Avg
11.611.8
Race Avg
3.23.2
Tactical Avg
Head-to-Head5 - 3
Qualifying
6.47.2
Race Finish
11.611.8
Bonus Pts
3.23.2
Rank Diff
-2
Point Diff
-8

Race results / Sample data

Race WinnerLando NorrisP1 Classification
Qualifying P10Pierre GaslyQualifying
Race P10Esteban OconRace
First RetiredKimi Antonelli, Max VerstappenBonus Metric
Biggest ClimberNico HulkenbergBonus Metric
Biggest LoserPierre GaslyBonus Metric
Safety Car Count1
Community Avg16.9 PTSField Performance
Weekend MVPJustAnInchident30 Points Scored

Race results / Sample data

Silverstone Circuit map
Telemetry Active
Race Distance
52 Laps / 5.891 km
Lap Record
1:27.097
Qualifying
JUL4
11:00AM
Saturday
Race
JUL5
10:00AM
Sunday

Race results / Sample data

Day Forecast

Thunderstorms
Likely

75°
61°
Rain Probability
95%
Live Weather Link Active
Session Date
Jul 4
11:00 AM
Location Data
LAT: 52.0786
LON: -1.0169

Circuit: telemetry_grid_04_sim

Player comparison / Sample data

Signal Feed

RN365
F1.COM
TECHNICAL
RN365
PADDOCK
SENSORS

Player comparison / Sample data

Your Results

Austrian Grand Prix
+30
Qualy+2Arvid Lindblad
Race+25Esteban Ocon
Retired+0Carlos Sainz
Climber+0Oliver Bearman
Loser+0Oliver Bearman
SC Count+31 SCs

Rival Results

REDBULLRINGERAustrian Grand Prix
+17
Qualy+2Arvid Lindblad
Race+12Fernando Alonso
Retired+0Oliver Bearman
Climber+0Oliver Bearman
Loser+0Oliver Bearman
SC Count+31 SCs

Race results / Sample data

Player Comparison

CHILLISTROLL
6.47.2
Qualifying Avg
11.611.8
Race Avg
3.23.2
Tactical Avg
Head-to-Head5 - 3
Qualifying
6.47.2
Race Finish
11.611.8
Bonus Pts
3.23.2
Rank Diff
-2
Point Diff
-8

Race results / Sample data

Race WinnerLando NorrisP1 Classification
Qualifying P10Pierre GaslyQualifying
Race P10Esteban OconRace
First RetiredKimi Antonelli, Max VerstappenBonus Metric
Biggest ClimberNico HulkenbergBonus Metric
Biggest LoserPierre GaslyBonus Metric
Safety Car Count1
Community Avg16.9 PTSField Performance
Weekend MVPJustAnInchident30 Points Scored

Race results / Sample data

Silverstone Circuit map
Telemetry Active
Race Distance
52 Laps / 5.891 km
Lap Record
1:27.097
Qualifying
JUL4
11:00AM
Saturday
Race
JUL5
10:00AM
Sunday

Race results / Sample data

Day Forecast

Thunderstorms
Likely

75°
61°
Rain Probability
95%
Live Weather Link Active
Session Date
Jul 4
11:00 AM
Location Data
LAT: 52.0786
LON: -1.0169

Circuit: telemetry_grid_04_sim

Player comparison / Sample data

Signal Feed

RN365
F1.COM
TECHNICAL
RN365
PADDOCK
SENSORS

Player comparison / Sample data

Social campaign

Noble Crow Design Lab

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6 slides

Noble Crow Design Lab

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6 slides

03 / LET’S WORK TOGETHER

LET’S TALK.

Wherever you are in your brand’s journey, I’d love a chance to lift you higher and help you tell your story.

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