Novel Speakers
Brand identity / Digital / Art direction
Branding, Kickstarter campaign kit, web development, packaging design, merchandise, and product photographic elements.
THE PROJECT
A product that requires crowdfunding absolutely needs an compelling online presence and story. The Kickstarter platform has very limited design and formatting functionality. Because of this, banner graphics and animated gifs were used to add movement and visual interest.
A 45-second product sizzle video was created to generate excitement. A song by a local music group with a driving beat and compelling lyrics was used to support the company’s local community and respect budgetary restraints.
The driving concept behind Novel Speakers is that your speaker should be as unique as you. The product aesthetic is classically inspired. For the branding, those two qualities had to be honored.
The Novel logo and mark utilize a hand drawn logotype combined with Herb Lubalin’s Avant Garde tying Novel Speakers securely to 70’s culture.The printed elements of the speakers also employ Avant Garde. Avenir is used a secondary typeface on smaller elements for enhanced readability.
